Should people fear behavioural ads?
14 Feb 2013
, the ASA promises it will take action on their behalf, and ISBA was also quick to back the changes. But ...
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Advertising will fail unless it is underpinned by trust
14 Feb 2013 | by Danny Rogers
. ISBA says: "We know self-regulation works, it empowers consumers and keeps companies in check. There is ...
Metro names Dare as lead agency
31 Jan 2013 | by Anne Cassidy
Dare won the business after a pitch, run by ISBA, that began in October last year. The agency ...
Pitch update
31 Jan 2013
brand review could come via ISBA s intermediary service, which is said by agency sources to have ...
IPA investigates GPS review flaws
31 Jan 2013 | by Sara Kimberley
reviews and use IPA and ISBA best practices. The IPA will also question the length of docu mentation ...
Pitch update
24 Jan 2013
handled by ISBA. Agencies have lined up for Mothercare s ad pitch being conducted via Oystercatchers ...
Outdoor Planning Awards 2013
21 Jan 2013 | by Staff
Wootton, ISBA s director of advertising and media, entries should show clarity of purpose and execution ...
ISBA challenges 'ill-thought out' EU data protection report
11 Jan 2013 | by Gemma Charles
ISBA has expressed concern that the European Parliament’s draft report on the Data Protection...Brussels' efforts to reform data laws. Ian Twinn, ISBA's director of public affairs, said: "The EU ...
ISBA welcomes coalition Mid-Term Review
09 Jan 2013 | by Gemma Charles
ISBA has hailed the coalition’s Mid-Term Review an ‘”encouraging start to the New Year” for brands
Diageo promotes Gladman to Africa role
08 Jan 2013 | by Gemma Charles
ISBA conference, Gladman argued that brands with social-media followings of fewer than 1m were better ...
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