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Outdoor Planning Awards 2013

21 Jan 2013 | by Staff

Wootton, ISBA s director of advertising and media, entries should show clarity of purpose and execution ...

Solving the integrated dilemma

15 Aug 2012 | by Lynsey Barber

director of media and advertising, ISBA WHAT ARE THE BIGGEST CHALLENGES IN CREATING INTEGRATED ...

It's all about the chemistry

26 Jul 2012 | by Hilary Crossing, Focus PR

oxygen. In discussions with Traci Dunne, consultancy manager at ISBA, it became clear that she echoes ...

Campaign Promotion: How to speed up TV clearance

19 Apr 2012 | by Chris Mundy

than ever; for example, ISBA and the IPA are represented on our copy committee (the ultimate court of ...

Marketing Promotion: How ad clearance helps brands

17 Apr 2012 | by Chris Mundy

transparent than ever; for example ISBA and the IPA are represented on our Copy Committee (the ultimate court ...

The 10 golden rules of PR: Hilary Meachham, Focus PR

12 Oct 2011 | by Hilary Meacham, founder and managing director, Focus PR

at ISBA, advocates 'truly open lines of communication with regular evaluation of the relationship ...

Digital learns to play a new role: Roundtable discussion

29 Jun 2011 | by Stuart Derrick

streams will make people wary." Bob Wootton, the director of media and advertising at ISBA , which ...

The Big Media Debate: why it's time for a new approach

03 Jun 2010

media], whether that's ISBA or the IPA. I'm not proposing that media should be heavily regulated, but ...

 

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