Should political ad rules be changed?
02 May 2013
with the provisions on freedom of expression. Ian Twinn, the director of public affairs at ISBA, said ...
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BMB on alert as Cobra calls creative review
02 May 2013 | by Louise Ridley
in February last year. ISBA is thought to be advising on the review, which is in its early stages ...
A week of funerals, bouquets and whipping boys
19 Apr 2013 | by Ian Darby
out that it has robust rules relating to the exposure of children to advertising and ISBA has also ...
How Margaret Thatcher changed the marketing industry forever
09 Apr 2013 | by Ian Twinn, Director of Public Affairs, ISBA
Ian Twinn, director of public affairs at ISBA, and former Conservative MP for Edmonton, examines
What does "marketing" actually mean and what is it for?
01 Apr 2013 | by Laurence Green
of marketing leaders at last month s ISBA conference but has already prompted some ...
Three lessons from this year's ISBA conference
20 Mar 2013 | by Staff
Last week's 25th annual ISBA conference in London provided a timely showcase for the measures that...age, the ISBA annual conference provided a guide for marketers looking to sail their brands through ...
Helen Edwards: 'Good enough' is fine for government agency roster
20 Mar 2013 | by Helen Edwards
stick to IPA and ISBA best-practice guidelines in future. - In a recent interview, Karen White, group ...
Marketers must embrace the commercial realities
20 Mar 2013 | by Claire Beale
and Ireland managing director Jeremy Schwartz told delegates at last week's ISBA conference that ...
L'Oréal to insist on marketers becoming 'more commercially adept'
19 Mar 2013 | by Gemma Charles
in as an obligatory measure across L Or al. Earlier, during a panel discussion at last week s ISBA ...
Brands would be 'foolish' to expect economic recovery, warns Coca-Cola boss
13 Mar 2013 | by Alex Brownsell
Giving his president's address at ISBA's 25th Annual Conference in London earlier today, Woods ...
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