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OPINION: The effectiveness of funny ads depends on the brand

15 Dec 1995 | by WINSTON FLETCHER

. Study the IPA Advertising Effectiveness Awards. The PG chimps, Boddingtons, Alliance and Leicester ...

The highs and lows of 1995’

15 Dec 1995 | by STEFANO HATFIELD

settles with British Airways for most of his pounds 730,000 - I m a happy Jewish man ...the IPA and ...

ADVERTISING: BRIEFS

08 Dec 1995

account and will break its first work in the New Year with local TV, radio and press ads. IPA ...

FOCUS: INTEGRATED MARKETING; Everyone pulling in the same direction

08 Dec 1995 | by ROBERT GRAY

, but not at the pace I d like. IPA director of training and development Miranda Kennett adds ...

LETTERS: ISBA/IPA; The IPA and ISBA pitch guide must be put into action

01 Dec 1995

Your leading letters from Andrew Melsom and Bill Thompson regarding the new Incorporated Society of British Advertisers and the Institute of Practitioners in Advertising pitch initiative (Campaign, 10 November), reflect admirably the divergent views of what I would call old attitude and new attitude...

NEWS: Repro demands from papers anger industry

24 Nov 1995 | by JOHN OWEN

. Tim Hannon, creative services director at BMP DDB Needham and chairman of the IPA s creative ...

NEWS: Industry fears EU direct-sell threat

24 Nov 1995 | by JOHN TYLEE

Marketeers is planning to appeal to the Euro MPs to think again. The IPA is also monitoring the situation ...

MARKETING TECHNIQUE: PUBLIC RELATIONS; Playing with fire

23 Nov 1995 | by BEN ABRAHAMS

advertising budget. In an award-winning IPA advertising effectiveness paper, the creators of last year s ...

NEWS: ISBA and IPA launch pitching charter

10 Nov 1995 | by JOHN TYLEE

Society of British Advertisers. As predicted (Campaign, 27 October), the IPA, run by Nick ...

LETTERS: PITCHING PROCESS; Will IPA and ISBA guidelines prove unenforceable?

10 Nov 1995

Will the guidelines to curb abuse of the pitching process, currently being agreed and shortly to be announced by the Institute of Practitioners in Advertising and the Incorporated Society of British Advertisers (Campaign, last week), have any effect?

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