The Week in Marketing: 2 December 2008
02 Dec 2008 | by Staff
drives in selected bars and pubs. IPA widens entries This year's IPA Effectiveness Awards have opened ...
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IPA and Clearcast agreement will monitor representation
08 Dec 2009
between the IPA and Clearcast, the body that authorises ads for broadcast.
Ladbrokes puts customer magazine on hold
04 Nov 2008 | by Alison Donnelly
Magazine of the Year at at the Independent Publishers Awards (IPA). The magazine is produced by Aspect ...
Bartle Bogle Hegarty dominates IPA Effectiveness Awards
04 Nov 2008 | by Alex Brownsell
's IPA Effectiveness Awards....Advertising and MindShare for Unilever-owned Dove, and MCBD for Waitrose. The full list of winners at the IPA ...
Greene King IPA sponsors TalkSPORT's rugby coverage
24 Sep 2008 | by Fiona Ramsay
LONDON - Greene King IPA has extended its relationship with English rugby by signing a deal to...position as the Official Beer of England Rugby and will provide the Greene King IPA brand with considerable ...
CIM hosts debate on whether marketing is more art or science
12 Aug 2008 | by Gemma Charles
, President of The Chartered Institute of Marketing; Moray Maclennan, Chairman, Europe M C Saatchi and IPA ...
Direct: COI and DMA report hike in direct spend
22 Jul 2008 | by Ed Kemp
The increase bucks the trend nationally as indicated by the IPA Bellwether report, published last ...
Marketing cutbacks worst since 9/11
15 Jul 2008 | by Ed Kemp
in 2001, according to the latest edition of the IPA Bellwether Report.
COI and IPA publish book in support of government advertising
24 Jun 2008 | by Gemma Charles
LONDON - The COI and the Institute for Practitioners in Advertising are launching a book aimed at making the case for government advertising campaigns.
Old Speckled Hen sports a new website
23 Jun 2008 | by Alison Donnelly
The company, which also owns Abbot Ale, IPA and Ruddles County, recently ran a marketing campaign ...
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