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New tech, old craft

we have tried to do this at MBA is by investing in schemes such as The Bakery (the IPA s tech ...

Meet the winning Women of Tomorrow

The first ten winners of the IPA and Campaign Women of Tomorrow competition impressed the judging...IPA and Campaign Women of Tomorrow competition, in partnership with The Telegraph Wonder Women ...

Campaign Promotion: How to speed up TV clearance

than ever; for example, ISBA and the IPA are represented on our copy committee (the ultimate court of ...

MBA

, self-actualisation potential of the human interaction with it. On the IPA's mission to Silicon Valley, one of ...

Ingratiate Don't integrate

Let's start with this. Not a spoiler, but a reckoning from the IPA: integration born of an ...

Delivering a united front

be another's nightmare. There are many different models - the IPA's Datamine 3 report highlights ...

Brand Action Group - an alternative approach

cent in a market down 24.27 per cent; 46 million incremental revenue. IPA Effectiveness Award winner ...

MBA: Integration Is Dead

championed by the IPA, Mark Earls' Herd and others) and leveraging the tools we have available to change ...

We Want Action

digitally, or even, God forbid, in person. Consider TV. As we have witnessed in MBA's recent IPA ...

Why Isobar's innovation chief refuses to be blinded by the science

global network role at Isobar. Along the way he has picked up an IPA Effectiveness award, does regular ...

 

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