silvers from ceremonies such as the Marketing Society, IPA and APG Effectiveness, and Euro Effies. Simon ...
One criticism levelled at marketing (most expertly by Dave Trott) is that we overplay the role that brand preference plays in human behaviour. That's not to say brand preference is unimportant - it can be critical. But there are many other factors at play which we too often ignore.
- and that was what we were determined to be: independent - set up a rival trade association to the IPA ...
It's time, once again, to spit out our cornflakes at the sight of the winners of the IPA top hotty
means, according to the 2009 IPA Census, just 21 per cent of management roles at agencies are occupied ...
in the IPA's TouchPoints survey of media consumption for the first time - the association also hosted ...
Paul Feldwick on his victory at the IPA Convenors' Fight Club event, where he successfully argued...IPA's Convenors' Fight Club event on 9 February, because I was on the extreme right of the six ...
become even more noticeable since entering the recession. Mark Robinson, the chairman of the IPA ...
is at least benefiting someone. This week's IPA Trends In TV report reveals that commercial channels ...
. "That's not to say those ads are not effective. Many extremely creative campaigns win IPA Effectiveness ...
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