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Opinion: Perspective - Remuneration guide fails to address big issues

It's been over a year in the making but the IPA, ISBA, the Marketing Communications Consultants ...

Editorial: Teaching clients to value ads is only half the issue

At last, the IPA, ISBA, the Marketing Communications Consultants Association and the Public...company, the chief executive's first reaction might not be to slash marketing spend. The IPA's heavy ...

Close-Up: Live Issue - Will remuneration guidelines work?

around these problems and most clients - 90 per cent of the companies surveyed by the IPA in a recent ...

Opinion: Perspective - IPA training initiative needs creative underpinning

Every IPA president must have a manifesto. If nothing else, it generates a nice bit of PR to...So when WCRS's Stephen Woodford took over as the IPA president and the search for a soapbox ...

PR: EXAMINING THE EVIDENCE - How do you measure the effectiveness of PR?

winner of three IPA Effectiveness Awards this year) because we encouraged the tracking studies to ...

Trade body supergroup 'not needed'

include the IPA, the Marketing Communication Consultants Association and the Public Relations Consultants ...

IPA's proposed inquiry meets mixed reaction

The IPA is trying to cool the controversy provoked by its suggestion for a single trade body to be...IPA's president, asking for money to fund the initiative is understood to have met with mixed ...

IPA moves to form single trade body

The IPA has laid the groundwork for the creation of a single "supergroup" to become the voice of ...

DIARY: Playing away in China

advertising people - Robert Campbell of Y&R, Marco Rimini of JWT, Nick Phillips of the IPA and Chris Powell of ...

DIARY: Playing away in China

advertising people - Robert Campbell of Y&R, Marco Rimini of JWT, Nick Phillips of the IPA and Chris Powell of ...

 

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