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LONDON - David Peters, the Carat head of sponsorship, is to lead a new IPA group looking at...communicating. "Targeted properly, sponsorship can be astoundingly powerful. This year's IPA Effectiveness ...
LONDON - The IPA has called for the proposed merger of Carlton Communications and Granada to be...IPA said that if the merger led to the formation of a single sales house it would potentially create a ...
IPA, the Public Relations Consultants Association and the Marketing Communication Consultants ...
LONDON - Bartle Bogle Hegarty has scooped the Grand Prix at this year's IPA Effectiveness Awards...showed a baby injecting heroin. BBH also scooped the IPA Effectiveness agency of the year award for an ...
audience shares as other terrestrial stations lost ground to multichannel TV, according to the IPA's latest...BBC Two's audience share, according to the IPA's third-quarter 2002 report, increased to 11.3% up ...
creation of the communications super watchdog Ofcom. IPA director general Hamish Pringle said ...
the IPA, which is working with the Public Relations Consultants Association and the Marketing ...
. Bruce Haines, IPA president and group chairman of ad agency Leo Burnett, said: "These figures do suggest ...
currency, according to an IPA survey....Some 45% of respondents to the IPA survey thought joining the euro would make no difference to ...
a year, up by 1.2%. Bruce Haines, group chairman of Leo Burnett and IPA president, said: "These ...
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