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CAMPAIGN-I: Spotlight on: interactive TV forums - Media owners team up to form the latest interactive TV forum. Will this be the forum that makes the difference to the industry?

recently to the IPA, the ad industry s curiosity has been roused. And the thing is, you just never know ...

AGENCY 2001: Top 30 creative agencies - Dotcoms take the edge off winnings. Dotcom demises dented last year's adspend, forcing agencies to take care

campaign. It followed this by taking the Grand Prix in the IPA Effectiveness Awards for its Tesco work ...

CAMPAIGN-I: Spotlight on: easyJet - IPA applauds i-level's online ad optimisation for easyJet

Few headline writers on the business pages could resist the temptation last week. EasyJet, which began conditional trading on the Stock Exchange last Wednesday, saw its share price leap 10 per cent on its first day. And, yes, easyJet had indeed taken off .

DIARY: Playing away in China

advertising people - Robert Campbell of Y&R, Marco Rimini of JWT, Nick Phillips of the IPA and Chris Powell of ...

DIARY: Playing away in China

advertising people - Robert Campbell of Y&R, Marco Rimini of JWT, Nick Phillips of the IPA and Chris Powell of ...

ISBA SUPPLEMENT: ISBA and Ad Freedom - ISBA's role in defending the freedom to advertise has never been so important. At stake is the core issue of self-regulation

Practitioners (IPA) in Advertising and the Advertising Association. Although for years the relationship ...

SPOTLIGHT ON: ADVERTISING EFFECTIVENESS: Demonstrating effectiveness of online ads is a patchy affair - The internet world needs to agree on a standard unit of measure

It s encouraging to see i-level s campaign for EasyJet making it on to the shortlist for the IPA...It s encouraging to see i-level s campaign for EasyJet making it on to the shortlist for the IPA ...

BRIEFS

of 40, according to the IPA Agency Census for 1999. The survey also reveals a small increase in the ...

SPOTLIGHT ON: Interactive TV forums - Could there be room for more than one interactive forum? Will the arrival of a second forum help the industry's cause for self-regulation? Alasdair Reid investigates

include advertisers, agencies and production companies. Meanwhile, the IPA is developing interactive ...

SPOTLIGHT ON: ONLINE ADVERTISING - Web advertising is struggling to shed its chaotic reputation. The industry must raise its trading standards if it is to thrive, Alasdair Reid writes

. Longhurst is aware that the IPA s digital marketing group has begun debating this and other related quality ...

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