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FCB’s acquisition of Banks Hoggins gets readers’ thumbs up

20 Nov 1998 | by GORDON MACMILLAN

the revamped IPA effectiveness awards held last week. We asked those who were there if the new ...

NEW MEDIA: IPA moves into net

17 Sep 1998 | by BINNUR BEYAZTAS

. Industry and business issues will be conducted through the IPA web site and e-mail rather than through the.... Industry and business issues will be conducted through the IPA web site and e-mail rather than through ...

INTERNET: Net worth - Are we being left in the dark by Internet advertising measurement methods? While efforts are made to find effective solutions, exclusive research throws new light on what works and what does not. Lisa Campbell reports

28 May 1998 | by LISA CAMPBELL

of Practitioners in Advertising (IPA) have linked up to try to create a common language ...

 

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