IAB Engage: Brands 'must be authentic' for Twitter success, says CEO
25 Oct 2012 | by Sarah Shearman
interviewed by Nicola Mendelsohn, the IPA president and Karmarama executive chairman. He told marketers in the ...
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From clicks to yardsticks
07 Feb 2013 | by Simeon Duckworth
In the IPA's Advertising Works 21, Mindshare's Simeon Duckworth reveals the pitfalls of digital...latest edition of the IPA's Advertising Works 21 tome, launched this week, Duckworth explores the ways in ...
The 'Olympics of advertising': How the brands at Cannes competed for our attention
27 Jun 2012 | by Noelle McElhatton
, brands, that rendezvous point is the Cannes Lions Festival. 'It's the Olympics of advertising,' IPA ...
ISBA president Woods: Marketers must shape online regulation
02 May 2012 | by Alex Brownsell
Speaking at the Annual IPA Members' Lunch in Shoreditch, East London, Woods urged the audience to ...
Revolution cover feature: The web gets rules
15 Feb 2011 | by Adam Woods
of scale and maturity," says the IPA's head of digital, Nigel Gwilliam. "Really, once digital reaches ...
Facebook calls summit to lure UK advertisers
13 Jan 2011 | by Andrew McCormick
engage its base of more than 500m users. Nigel Gwilliam, head of digital at the IPA, said it is key ...
O2 plans Near Field Communication launches in 2011
23 Dec 2010 | by Ed Owen
expected in the New Year. O2 won the IPA's best media award at its Effectiveness Awards in November ...
Parties fall in line over marketing to kids
13 Apr 2010 | by Gemma Charles
sections of the ad industry. IPA director-general Hamish Pringle said in February that it would 'pull the ...
Brands back lessons about online advertising for UK children
24 Nov 2009 | by Fiona Ramsay
the Institute of Practitioners in Advertising (IPA) and the Internet Advertising Bureau (IAB ...
Online measurement - milestone or millstone?
20 Oct 2009 | by Fiona Ramsay
, head of digital at media agency OMD, and chairman of the IPA's digital media group, points out that ...
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