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Advertisers urged to support offline media

commissioned by the IPA, claims that the more investment there is in share of voice, the bigger the percentage ...

Media: Carter maps out the digital future of Britain

Marshall, the chairman of the IPA's Media Futures Group, worries the report's emphasis is all wrong. He ...

Leo Burnett hires Marc Giusti as chief digital officer

also worked at TBWA\GGT, EHS Brann and Proximity. He is also vice-chairman of the IPA digital creative ...

Defunct JICIMS forms new body for online measurement

Last week, the IPA and ISBA resigned as JICIMS shareholders, leaving the Association of Online ...

JICIMS faces collapse as IPA and ISBA withdraw support

The IPA and ISBA have resigned as JICIMS shareholders, leaving the Association of Online ...

JICIMS faces collapse as IPA and ISBA withdraw support

The IPA and ISBA have resigned as JICIMS shareholders, leaving the Association of Online ...

Campaign Media Awards 2008: Digital Sales Team of the Year - Alive

speak at the IPA Digital Outdoor Seminar (the only media owner to do so), and also being invited to ...

Media Forum: Are Kangaroo plans sound?

it at birth." However, Jim Marshall, the chairman of the IPA Media Futures Group, fears for the ...

Marketing budgets cut at record rate as economic crisis deepens

The Bellwether survey, published by the IPA, found that business confidence was at an all time low ...

Opinion: Perspective - Mindshare is giving M&B a chance to shine again

sure", and you're rewarded with a photograph of M&B's IPA Effectiveness Award: Best New Agency, 2006 (a ...

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