to remove filtersDigital Essays: Trawling for talent
29 Jun 2007 | by Lee Wright, Dare
advertising community. Start early Through the IPA Digital Marketing Group, we've been investing time and ...
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The Week: IPA reveals awards entries
29 Jun 2007
There have been 42 entries from 28 agencies for the 2007 IPA Effectiveness Awards (for agencies
Opinion: On the Campaign Couch ... with JB
29 Jun 2007 | by Jeremy Bullmore
writing in advertising has declined inexorably and a few enlightened agencies and the IPA have noticed ...
Diary: Cannes clears up after adland's week-long bender
29 Jun 2007
stuff than Diary, who left soon after the beer ran out ... The IPA president, Moray Mac-Lennan, and ...
Digital Essays: Video killed the online sceptic
29 Jun 2007 | by David Michael, Utarget Networks
developing effective ways to measure brand engagement performance. The IPA, ISBA and the Internet Advertising ...
Out-of-home needs the right measures
26 Jun 2007 | by Sarah Crawley-Boevey
At a recent IPA TouchPoints seminar, David McEvoy, marketing director for outdoor contractor ...
Close-Up: Live issue - Why pitching will remain a necessary evil
22 Jun 2007 | by John Tylee
Pitching was the subject of an IPA debate, but those who took part are no closer to finding an...'s "Question Time" debate, hosted by the IPA New-Business Group, is any indication, consensus on how the ...
Dairy: On the QT ..
22 Jun 2007
stock rejection letter and no formal feedback ... Name changes were on the agenda at a recent IPA ...
Editorial: In the pitching lottery, the client still holds sway
22 Jun 2007
Last week's debate on pitching, which was hosted by the IPA New-Business Group, turned out to be ...
Opinion: The Marketing Society Forum - Is a focus on ROI hindering marketing's effectiveness?
20 Jun 2007
A recent report by the IPA has claimed that an overemphasis by marketers on return on investment as...badly executed. But this is not a reason not to do it. The most important message from the IPA's study ...
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