11 Dec 2007
| by Andrew McCormick
system to media agencies, sparking a reaction from the Institute of Practitioners in Advertising (IPA ...
11 Dec 2007
| by Daniel Farey-Jones
LONDON - The IPA has responded to a government consultation on the UK's creative industries by...be affected include broadcasting, design, publishing and computer games. The IPA is using its input ...
11 Dec 2007
| by Isabella Piasecka
The Institute of Practitioners in Advertising (IPA) is urging the Government to exempt the UK...the performance of the sector. In its 30-page
submission to the review, the IPA advised the Government ...
11 Dec 2007
| by Andrew McCormick
system to media agencies,
sparking a reaction from the Institute of Practitioners in Advertising
(IPA ...
10 Dec 2007
| by Darren Davidson
LONDON - The IPA has swelled its ranks with 15 agencies elected into its membership at the most...Agency. Last month, the IPA issued new guidelines that aim to encourage agencies to take control of ...
07 Dec 2007
| by Stuart Sullivan-Martin, Mediaedge:cia
can
transform clients' businesses. A study of more than 880 IPA Papers(2)
found that campaigns which ...
07 Dec 2007
| by Jeremy Bullmore
that the IPA would do well to subsidise. When your board voices doubts about your great commercial ...
07 Dec 2007
| by Lucy Jameson, DDB
cases from the IPA
Effectiveness Awards. As the cases were collected, the authors were
asked to classify ...
07 Dec 2007
| by Mark Chippendale, News Group Media
. IPA Touchpoints has sought to take
this bunch of previously mutually exclusive sources and provide a ...
07 Dec 2007
industry
standard. The IPA's Touchpoints initiative has made an attempt, but the consensus
is that, while ...