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NEW MEDIA: SPOTLIGHT ON IPA DIGITAL MARKETING GROUP - A new agenda for IPA's digital group as Owen

The IPA's Digital Marketing Group's new chairman has plans, Alasdair Reid writes....The IPA's Digital Marketing Group has a new chairman: John Owen, the communications director of ...

HOTLINE: The IPA launches online job service

The IPA is launching an online job service that will allow member agencies to post and search

DM budgets still rising says Bellwether Report

. Bruce Haines, IPA president and group chairman of ad agency Leo Burnett, said: "These figures do suggest ...

CLOSE-UP: LIVE ISSUE/E-MAIL POLICY - John Tylee investigates the policies agencies have for porn in company e-mails

evidence that the law is being broken or company rules are being flouted. Marina Palomba, the IPA ...

THE DOTCOM DECADE 1992-2002: Easyjet paved the way for budget airlines, having a Dyson was de rigueur and the National Lottery gave us dreams of winning a million. James Curtis on the past ten years

Street. 'It's Good to Talk' for BT, as the Bob Hoskins campaign scoops the top prize at the IPA ...

WPP seeks to grow direct operations

activity as they look to measure results more effectively. Recent reports, including IPA Bellwether ...

Business confidence on the rise says latest Bellwether advertising research

fallen. Bruce Haines, IPA president and group chief executive of Leo Burnett, said: "This first-quarter ...

INTERNET: Get the measure of internet impact - What are the most effective ways for marketers to audit online activity, asks Alastair Ray

from IPA's Bellwether report show that online's share of the marketing cake has grown as other media ...

TOP 300 AGENCIES: Tales of the unexpected - Most advertising agencies were glad to see the back of 2001. John Tylee takes a look at the circumstances that made it such a difficult year for the industry

". As usual, it was the agency footsoldiers who got it in the teeth. The latest IPA census figures ...

Bellwether reports advertising gloom but growth is expected

current climate, there are downsides to both these pieces of good news. The IPA says that the marketing ...

 

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