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IPA tries to silence awards’ critics with new points scheme

27 Aug 1999 | by JOHN TYLEE

The controversial star system of grading winners in the IPA Effectiveness Awards is being...The controversial star system of grading winners in the IPA Effectiveness Awards is being ...

BDH TBWA in line for Cussons win

27 Aug 1999 | by ELEANOR TRICKETT

talking to only us. We re very proud of the work we ve done on Carex, even picking up an IPA ...

ISBA and IPA join forces on ad minutage

26 Aug 1999 | by ANNE-MARIE CRAWFORD

Advertisers and agencies are preparing to join forces for the first time in a fresh bid to win extra advertising minutage on commercial television.

DIRECT MARKETING: Putting direct mail through its paces - What distinguishes the effective piece of DM from the one filed in the bin? Holly Acland asks a range of recipients for their comments

26 Aug 1999 | by HOLLY ACLAND

did notice it). Ah, I remember. How could I forget? The obligatory Big Buff IPA envelope(s ...

MARKETING MIX: Pen portrait

19 Aug 1999

. He took over as director-general of the IPA in 1989. My goodness, this chap s complicated ...

Advertiser fury at ’preferential’ ONdigital ads

19 Aug 1999 | by ANNE-MARIE CRAWFORD

group within the Institute of Practitioners in Advertising (IPA), is also worried about the ...

Briefs

19 Aug 1999 | by ALEXANDRA JARDINE

collaboration between the IPA s media policy group and digital marketing group. Le Meridien, the ...

Extra fee for digital TV licence angers adland

13 Aug 1999 | by ASHLEY DAVIES

. Ray Kelly, chairman of the IPA media policy group, said: The IPA remains committed to ensuring that ...

OPINION: SOUTER ON ... CREATIVE DIRECTORS

13 Aug 1999 | by PETER SOUTER, the executive creative di

. You need help to succeed as a creative director. In the autumn, the IPA Creative Directors Forum ...

MEDIA FORUM: Will an extra BBC licence fee halt digital’s take-up? How compelling are the arguments advanced in the Davies report on future BBC funding? Is a digital poll tax as damaging as the commercial broadcast sector argues? And has advertisi

13 Aug 1999 | by ALASDAIR REID

outlined in the IPA s submission to the committee, which urged that the BBC needed to be put back in its ...

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