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LIVE ISSUE/BT: BT appointments signal renewed marketing intent - Coherent branding will be key to BT’s new campaign, Francesca Newland says

an IPA Effectiveness gold-winning campaign like Good to talk , and it takes drive to push business ...

A YOUNG MAN’S GAME: Except, that is, for those industry survivors who have quietly defied the cult of youth by being very good at what they do. Francesca Newland reports

over 45, even in their creative departments. In fact, a 1997 IPA census revealed 540 men and 187 ...

THE BRAIN DRAIN: Recruiting and keeping the best and brightest graduate talent is a critical problem for agencies

of 35 agencies by the IPA suggests that in 1997 and 1998 some stability returned to graduate ...

PERSPECTIVE: Abbott Mead proves the exception to the rule with BT triumph

IPA Effectiveness Awards Grand Prix for this campaign two years ago should not disguise the fact ...

Hull leaves IPA after five-year stint to be boss at The Square

five-year tenure as the IPA s communications and marketing director will end next month when she becomes ...

PERSPECTIVE: Commission fails to beat fees as way of rewarding success

On the face of it, the remarks by the outgoing IPA president, Graham Hinton (see page 13...On the face of it, the remarks by the outgoing IPA president, Graham Hinton (see page 13 ...

GGT Direct lures Faulds’ McCallum into planning post

won gold at the 1997 IPA Effectiveness Awards. For us to hire the planning director of a top ...

CLOSE-UP: LIVE ISSUE/CLIENT-AGENCY RELATIONSHIPS - Do clients see the cost not the value of agencies? It’s time for agencies and clients to rethink the way they work, John Owen says

. It s a view that has often been expressed by his boss, the Dorland chairman and outgoing IPA ...

OPINION: HOARE ON ... AGENCY LEAGUE TABLES

some of the initial enthusiasm from many of the larger IPA member agencies to switch from billings to ...

Hull departs IPA for return to agency world

year tenure as the IPA s communications and marketing director will end next month when she becomes ...

 

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