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16 Dec 1999 | by ANNE-MARIE CRAWFORD

Consumer Products Worldwide, Mooney will report to division chairman Barton Boyd. The IPA has ...

PERSPECTIVE: Adland’s champions absent as the Oriana found stormy waters

08 Oct 1999 | by STEFANO HATFIELD

ourselves. Rupert Howell started so brightly as IPA president. As a cricket fan, he must know how ...

DIRECT MARKETING: Putting direct mail through its paces - What distinguishes the effective piece of DM from the one filed in the bin? Holly Acland asks a range of recipients for their comments

26 Aug 1999 | by HOLLY ACLAND

did notice it). Ah, I remember. How could I forget? The obligatory Big Buff IPA envelope(s ...

TOP 80 DIRECT MARKETING AGENCIES 1999: DM LEAGUE TABLES - DM sector charges on/It was another good year for the DM industry, marked as much by client-driven mergers as the arrival of advertising agencies’ direct spin-offs. Ken Gofton analyses the

11 Mar 1999 | by KEN GOFTON

Lloyds TSB, NSPCC, British Gas Trading. Member DMA, IPA. E-mail evejoh@wwavrc.co.uk. 2 Tequila ...

 

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