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New tech, old craft

16 May 2013 | by Paul Munce

we have tried to do this at MBA is by investing in schemes such as The Bakery (the IPA s tech ...

Is UK marketing doing enough to reverse a decline in the talent pool?

30 Apr 2013

the IPA's Creative Futures widen the talent pool by offering opportunities to all, via apprenticeships ...

3 great ads I had nothing to do with: Ben Tollett & Emer Stamp

25 Mar 2013 | by Ben Tollett & Emer Stamp, joint creative directors, Adam & Eve DDB

, more emotional tone of voice for the brand. In 2012, the John Lewis campaign won them their second IPA ...

Meet the winning Women of Tomorrow

07 Mar 2013

The first ten winners of the IPA and Campaign Women of Tomorrow competition impressed the judging...IPA and Campaign Women of Tomorrow competition, in partnership with The Telegraph Wonder Women ...

3 great ads I had nothing to do with: Stella Artois "good doctor"

17 Dec 2012 | by Thinkbox

picked up a Bronze at the IPA Effectiveness Awards in the same year, and has received several other ...

Integration demands effort from everyone

03 Dec 2012 | by Sally Laurie, Dr Kathleen Mortimer, Northampton Business School

to ask agencies to put together integrated campaigns. The 2006 IPA report Magic And Logic says ...

Don't think agency, think digitally

03 Dec 2012 | by Stephen Maher, James Middlehurst, MBA

companies) and the IPA's tech accelerator helps keep fingers on the pulse and the excitement high - as do ...

3 great ads I had nothing to do with: Craig Inglis

31 Oct 2012 | by Craig Inglis, marketing director, John Lewis

the Marketing Society s Brand of the Year for 2010 2011 and the Grand Prix at the 2012 IPA ...

The Death of the Demographic: David Wilding

16 Oct 2012

started his career at Zenith Media. David is a module editor for the IPA s Excellence Diploma and sits ...

Campaign Promotion: How to speed up TV clearance

19 Apr 2012 | by Chris Mundy

than ever; for example, ISBA and the IPA are represented on our copy committee (the ultimate court of ...

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