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My Media Week: Stevie Spring

15 Mar 2011 | by Hayley Pinkerfield

real time coverage of a major crises. In meetings all morning, including one with IPA president ...

Insiders' Guide: AOL Creative Solutions

17 Nov 2009 | by Staff

sense of the team's maelstrom of ideas. What's in your in-tray? The results of the latest IPA ...

Media Mix - Why we watch TV

21 Apr 2009 | by Staff

get enough TV. METHODOLOGY: The IPA TouchPonts2 survey, conducted by Taylor Nelson Sofres ...

Credit Insurance: Risky business

25 Mar 2009 | by Kunal Dutta

at the IPA, says: "Television bookings have a payment lag time of at least eight weeks, whereas ...

Meet the strategists

03 Mar 2009 | by Sarah Crawley-Boevey

one source. One problem is that the industry relies too heavily on the IPA's TouchPoints. We have to ...

Media Mix - Skip to main feature

30 Jan 2009 | by Staff

happy to watch the pre-feature action. Methodology: The IPA TouchPonts2 survey, conducted by ...

Media Week Essay - Television

09 Dec 2008 | by David Brennan

, according to the IPA, and 22 of this year's 23 IPA Effectiveness Award winners can't be wrong. But TV works ...

Media agencies urged to seek prepayment as crunch bites

02 Dec 2008 | by Arif Durrani

IPA, called it "worrying" that, in the past, "some agencies may have acted for businesses without ...

Is sales service satisfactory at digital media owners?

11 Nov 2008 | by Staff

According to the IPA Digital Media Owners Survey, companies such as Microsoft and Bebo provide...service levels in this industry, and they should be commended for that. The results of the IPA survey ...

BBH wins Grand Prix at IPA Effectiveness Awards

04 Nov 2008 | by Tristan O'Carroll

LONDON - Four media agencies picked up awards at last night's IPA Effectiveness Awards, sponsored...'s whisky brand Johnnie Walker. Started in 1999, the IPA said the campaign has transformed the brand and ...

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