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60-second summary: last week's PR news

15 Apr 2013 | by Daniel Farey-Jones

Malloch-Brown. The IPA's Bellwether Report showed a net balance of 1.8% of clients revised up their first ...

PR budgets faring better than other disciplines, claims IPA Bellwether Report

11 Apr 2013 | by Daniel Farey-Jones

The IPA s quarterly Bellwether Report, which recently started measuring PR more precisely, shows ...

PRCA and IPA barometers point to becalmed budgets

17 Jan 2013 | by Daniel Farey-Jones

that the IPA has started measuring PR more precisely....Both the Institute of Practitioners in Advertising (IPA) and the Public Relations Consultants ...

Marketing group that contains PR shows biggest budget drop

17 Oct 2012 | by John Owens

The Q3 IPA Bellwether Report has revealed PR is in the sector seeing biggest budgetary difficulties

Case Studies: How three non-sponsors used an Olympic theme to promote their brands

02 Aug 2012 | by Hannah Crown

or gold medals and is 'laced with performance-enhancing ingredients'. The IPA was launched to ...

Danny Rogers: Improving diversity is next step for industry

26 Apr 2012 | by Danny Rogers

2011 IPA Agency Census revealed that ten per cent of the advertising industry was from a non-white ...

Marketing group that contains PR remains hardest hit in Q1 Bellwether Report

19 Apr 2012 | by Matt Cartmell

The first quarter IPA Bellwether Report has revealed that budgets in the category that includes PR..., IPA president, executive chairman and partner, Karmarama, said: Business confidence is returning ...

Diversity: Five ways to break the barriers

04 Apr 2012 | by Elizabeth Pears

, marketing and advertising is similar. In the 2011 IPA Agency Census, only ten per cent of the advertising ...

PR in marketing group hardest hit in Q4 Bellwether Report

19 Jan 2012 | by Matt Cartmell

The fourth quarter IPA Bellwether Report has revealed that budgets in the category that PR falls...for their own companies had dropped for the first time since Q1 2009. Nicola Mendelsohn, IPA ...

Bellwether Report suggests marketing spend up while confidence dips further

12 Oct 2011 | by Sara Luker

The third quarter IPA Bellwether Report shows marketing budgets have been revised upwards, ending a...2007 that budgets for all sectors have been revised up. Nicola Mendelsohn, IPA president, executive ...

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