to remove filtersCase Studies: How three non-sponsors used an Olympic theme to promote their brands
02 Aug 2012 | by Hannah Crown
or gold medals and is 'laced with performance-enhancing ingredients'. The IPA was launched to ...
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PR budgets faring better than other disciplines, claims IPA Bellwether Report
11 Apr 2013 | by Daniel Farey-Jones
The IPA s quarterly Bellwether Report, which recently started measuring PR more precisely, shows ...
Marketing group that contains PR remains hardest hit in Q1 Bellwether Report
19 Apr 2012 | by Matt Cartmell
The first quarter IPA Bellwether Report has revealed that budgets in the category that includes PR..., IPA president, executive chairman and partner, Karmarama, said: Business confidence is returning ...
Diversity: Five ways to break the barriers
04 Apr 2012 | by Elizabeth Pears
, marketing and advertising is similar. In the 2011 IPA Agency Census, only ten per cent of the advertising ...
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