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Google launches Squared to help bridge adland's digital skills gap

Advertising (IPA) and Impact International, and follows a successful beta trial of the digital programme last ...

From clicks to yardsticks

In the IPA's Advertising Works 21, Mindshare's Simeon Duckworth reveals the pitfalls of digital...latest edition of the IPA's Advertising Works 21 tome, launched this week, Duckworth explores the ways in ...

Think BR: Planning for a connected world

British Museum for the annual Outdoor Media Centre and IPA conference. Chaired by Paul Bainsfair, the ...

Most read stories in advertising, marketing, media and PR (28 Oct - 3 Nov 2012)

Manning Gottlieb OMD land top gong at IPA Effectiveness Awards : Adam Eve and Manning Gottlieb OMD ...

IAB Engage: Brands 'must be authentic' for Twitter success, says CEO

interviewed by Nicola Mendelsohn, the IPA president and Karmarama executive chairman. He told marketers in the ...

Think BR: Leveraging the social media paradox

income of a cocaine user is 25% higher than the national average). The IPA s landmark study New ...

Empowering young adlanders for a digital future

IPA, that aims to cultivate a new generation of industry leaders. Here, two recent ad recruits...industry professionals, in partnership with the IPA. ...

IPA Creative Pioneers Challenge places 87 people

The IPA's Creative Pioneers Challenge, intended to bring young people into the creative and digital...range from 16 to 46 years old, with an average age of 24. Nicola Mendelsohn, the IPA president ...

Trend report: Media looks to recruit future skill sets

%) according to the latest IPA Census. "How we find them I think is a bit harder, because this is not just ...

The 'Olympics of advertising': How the brands at Cannes competed for our attention

, brands, that rendezvous point is the Cannes Lions Festival. 'It's the Olympics of advertising,' IPA ...

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