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The Direct Approach: Opt in, opt out

04 Nov 2005 | by David Payne, IPA

assume I want to have a relationship with you" and "make my shopping experience easier". The IPA agrees ...

The Direct Approach: The future of direct mail

06 Oct 2006 | by David Payne, IPA

cost-effective. The consistent growth of e-mail and viral marketing chronicled in the IPA Bellwether survey ...

OPINION: HOWELL ON ... A YEAR IN THE LIFE OF AN IPA PRESIDENT

28 Apr 2000 | by RUPERT HOWELL, the president of the IPA

Time flies when you re having fun. It s been a year since I was elected IPA president, so I...Time flies when you re having fun. It s been a year since I was elected IPA president, so I ...

IPA commissions interactive report

06 Dec 2001 | by MediaWeek

IPA commissions interactive report...The Institute for Practitioners in Advertising (IPA) has commissioned a research project into ...

IPA expands membership

12 Jun 2001 | by MediaWeek

IPA expands membership

IPA unveils industry qualification

03 Oct 2003 | by John Tylee

The IPA has launched a major initiative to give newcomers to advertising a basic knowledge of the...The IPA Foundation Certificate is intended not only to answer outside criticism that the industry ...

Hotline: IPA launches microsite

24 Feb 2012

The IPA has launched a microsite that will contain news and views from the SXSW Interactive...Thirty UK IPA member agencies are making the trip and, as well as blogs, the microsite will be ...

IPA announces nominees

19 Dec 1998 | by LISA CAMPBELL

The IPA has announced three nominations for its 1999 elections. Rupert Howell, chairman of HHCL s...The IPA has announced three nominations for its 1999 elections. Rupert Howell, chairman of HHCL ...

IPA Effectiveness honours DDB

03 Nov 2006 | by Ian Darby

RKCR/Y&R was also rewarded for its 'Your M&S' campaign at this year's IPA Effectiveness Awards....DDB London emerged as the most-awarded agency at the IPA Effectiveness Awards 2006, which were ...

IPA backs IASH code

23 Oct 2009 | by Tristan O'Carroll

LONDON - The IPA has endorsed the IASH code, which aims to ensure online ads do not appear on...the adoption of a code of conduct. Following IPA input, IASH has conducted several checks to beef up ...

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