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BORDER LINES: MADRID - Berry Bros to steer Cutty Sark brand

Drinks company Berry Bros and Rudd has appointed IC&M Communicacion y Marketing to handle its...Drinks company Berry Bros and Rudd has appointed IC&M Communicacion y Marketing to handle its ...

McVitie’s seeks new star as Asher is axed

corporate brand by using characters with more youth appeal. Asher s booking agent, ICM, confirmed ...

Election 97: PRWeek’s panel of experts give their view on who’s winning the battle of political spin

European issue has drowned out most of Labour s campaign messages. The Guardian ICM poll says that ...

CONFERENCES AND EXHIBITIONS: USING LIVE EVENTS TO ACHIEVE FRESH BRAND IMPACT - Brands such as Tango and AT&T are looking to boost sales through a mix of exhibitions, tours and roadshows. It all comes down to wooing customers via a clever combination

a view shared by Lois Jacobs, the managing director of the communications company, HP: ICM, who ...

 

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