to remove filtersOlympic sponsor awareness improved during Games, research claims
20 Aug 2012 | by Matthew Chapman
ICM research on behalf of Third City revealed that less than one quarter (24%) of Britons were ...
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Media starts to catch up with the changing consumer
16 Oct 2012
: ICM Research Nearly one in five 16+ year olds in the UK (19%) are multi-screeners - watching TV ...
Majority of UK consumers 'cannot name Olympic sponsors'
25 Jul 2012 | by Matthew Chapman
hundreds of millions poured into sponsorship programmes, according to research from ICM on behalf of Third
Marketers need to work on loyalty activation, research claims
06 Feb 2012 | by Matthew Chapman
%) people not using all the loyalty programmes they are enrolled in, according to findings from ICM Research....% are signed up to three or more programmes. Follow-up interviews by ICM revealed the biggest ...
Review of the Year: Media Brands of the Year 2011
15 Dec 2011 | by Nicola Clark
+, dubbed as Google's answer to Facebook, a report from ICM Research that covered 32,000 UK adults revealed ...
Most Brits fail to understand Google+, says study
18 Nov 2011 | by Sarah Shearman
According to ICM Research, Google+ has attracted between 4% and 5% of the online adult population ...
Market research leagues 2011
20 Sep 2011 | by Kim Benjamin
future,' says Justin Sampson, chairman of research agency ICM. 'Not all changes in behaviour lead to ...
Special report on market research: A social insight
18 Mar 2011 | by Mary Cowlett
, there is an appetite for brands to understand how consumers' social media habits are evolving. ICM ...
Brand Health Check: Absolute Radio
16 Feb 2011 | by Mark Banham
, chairman of research firm ICM and a former managing director of the Radio Advertising Bureau ...
Digital report: Better connected
10 Nov 2010 | by Nicola Clark
incredibly personally, it can get messy,' adds Hilenbrand. James Turner, director of ICM Research ...
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