Media starts to catch up with the changing consumer
16 Oct 2012
: ICM Research Nearly one in five 16+ year olds in the UK (19%) are multi-screeners - watching TV ...
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Public places higher value in transparency than brand appeal, research reveals
25 Oct 2012 | by John Owens
Nearly seven in ten consumers polled by ICM said transparency had become a more significant factor ...
Olympic sponsor awareness improved during Games, research claims
20 Aug 2012 | by Matthew Chapman
ICM research on behalf of Third City revealed that less than one quarter (24%) of Britons were ...
Deliver on your promises
26 Jul 2012 | by Mark Lowe, Third City
to a poll Third City recently ran with ICM, half of the British public cannot confidently name a ...
Majority of UK consumers 'cannot name Olympic sponsors'
25 Jul 2012 | by Matthew Chapman
hundreds of millions poured into sponsorship programmes, according to research from ICM on behalf of Third
Think BR: Playing with gamification can help promotional marketers win big
04 Jul 2012 | by Matt Butcher
. Whereas gaming was once associated with younger men, recent ICM research revealed that 42% of British ...
Justin Sampson takes chief executive role at Barb
31 May 2012 | by Maisie McCabe
ICM Research, but left in April after a cost-cutting exercise. Before that, he spent a year as the ...
Food and Drink: Coffee creates a stir to deliver message
22 Mar 2012 | by John Owens
survey carried out by ICM backed up the BCA's fears that young adults were concerned about the health ...
Understanding older women gamers
27 Feb 2012 | by Emily Hunt
preferences, writes Emily Hunt, research director, ICM Research....their grandkids are looking at online, and it s not for them. Emily Hunt, research director, ICM ...
Marketers need to work on loyalty activation, research claims
06 Feb 2012 | by Matthew Chapman
%) people not using all the loyalty programmes they are enrolled in, according to findings from ICM Research....% are signed up to three or more programmes. Follow-up interviews by ICM revealed the biggest ...
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