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Tim Carrigan to leave OgilvyInteractive UK

13 Dec 2002 | by MARK SWENEY

clients including IBM, American Express, GlaxoSmithKline, Nestle, BT and Ford. The digital operation ...

CRM's impact on the bottom line

12 Dec 2002

drive for growth. Another example is HSBC, which had its systems and practices evaluated by IBM using ...

CRM: CRM's impact on the bottom line

12 Dec 2002 | by ROBERT MCLUHAN

drive for growth. Another example is HSBC, which had its systems and practices evaluated by IBM using ...

Snooker recruits marketing chief

28 Nov 2002 | by MARK KLEINMAN

marketing positions with the BBC and IBM. He joins World SnookerEnterprises just as the UK's largest ...

THE FIRST 100 YEARS OF JWT & UNILEVER 1902-2002: Girl Power

22 Nov 2002 | by FAY WELDON

group head in charge of the Little Lion egg account, first generation IBM computers, and goodness knows ...

OPINION: Marketing Society - Media neutrality delivers results for brave clients

21 Nov 2002 | by ADAM NOVAK, managing director of Royal Mail Media Markets and a member of The Marketing Society

that if well handled can really deliver the goods. As an example, IBM has totally overhauled its 220 ...

Luton opens integrated marketing centre

20 Nov 2002 | by Claire Billings,

, marketing director of IBM UK and Northern Europe. Jenkinson will give the inaugural lecture at the opening ...

Analysis: HP pitch threat to indie mid-sized PR agencies

15 Nov 2002 | by Holly Williams

blue-chip brand and wanted global PR brands to match. The process closely mirrored that of IBM's vast PR ...

OPINION: How marketing insights let IBM transform itself

14 Nov 2002 | by LAURA MAZUR, a business writer

When Lou Gerstner arrived at IBM as chief executive, the company was on the verge of bankruptcy...saw IBM turning in sales last year of £55bn and enjoying a net income of £4.9bn. Gerstner was helped ...

NEW MEDIA LEAGUE TABLES: Top 100 New media agencies 2002

14 Nov 2002 | by DAVID MURPHY

partner Tim Carrigan.100% new media. Clients include easyJet, IBM, Unilever. E-mail ...

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