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LIFE ACROSS THE ATLANTIC: The advertising industries of the US and the UK are regarded as the best in the world. Two Englishmen, Rooney Carruthers and Carl Johnson, report on life across the pond

dictating the end product. There was a saying: No-one ever got fired for buying IBM. This attitude ...

Royal Mail to measure all-media ads

co-sponsored by IBM, found that effective customer management could save firms pounds 5bn a year. ...

Grimes moves to digital consultancy

high-profile brands over her career, including Kodak, The Wellcome Foundation, IBM, Open, Barbie and United ...

FOCUS: HI-TECH - Designs on the web. Should PR companies be taking web development seriously enough to bring it in-house? Peter Simpson reports

deeply entrenched in technology working for IBM at its research laboratory in Hampshire. 'For someone ...

THE GOSPEL ACCORDING TO JOHN: Omnicom's numero uno, John Wren, has an enviable ability to spot the next big thing in communications Caroline Marshall reports.

there are three groups with sizeable chunks of online spending. You ve got MindShare, because of IBM ...

FOCUS: CRISIS MANAGEMENT - The heat is on. Mary Cowlett follows the timeline of a crisis from chatroom rumour to full-blown threat to reputation

calculations that would result in the error occurring. Small business and home PC buyers reacted badly, and IBM ...

NEW MEDIA: Powergen set to shortlist two for consumer work

independent web security review through IBM. The company is believed to have approached at least three ...

IOC rebuffs findings of low sponsorship recall

Athens two years later. Negotiations are ongoing with UPS over the future of its involvement, while IBM ...

CAMPAIGN.I: New briefs

Mdigital, the new-media division of MindShare, has designed an ad campaign for IBM which will run...Mdigital, the new-media division of MindShare, has designed an ad campaign for IBM which will run ...

CAMPAIGN.I: New briefs

Mdigital, the new-media division of MindShare, has designed an ad campaign for IBM which will run...Mdigital, the new-media division of MindShare, has designed an ad campaign for IBM which will run ...

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