ASOS, British Gas and O2 lead Marketing Society Awards 2013 nominations
26 Mar 2013 | by Staff
bookmaker Paddy Power will do battle with Just Eat, BMW Group, IBM and BT. See the full shortlist below ...
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Ketchum appoints Denise Kaufmann as London chief executive
28 Mar 2013 | by Daniel Farey-Jones
initiatives for clients including FedEx, The Dow Chemical Company, Lions Clubs International, IBM and Philips. ...
The absence of any brand loyalty means Dell is ripe for reinvention
21 Feb 2013 | by Kim Benjamin
Dell as the safe, trusted choice for B2B. - Follow IBM's precedent. The message should be: 'No one ...
Harvard makes senior digital and content hires
19 Feb 2013 | by Lynsey Barber
consulting for clients such as IBM, Sony and Vodafone. At Harvard, Concannon will set up a hub to provide a ...
Apple retains top spot but UK brands fall, says Brand Finance survey
19 Feb 2013 | by John Reynolds
US 45,535 5 5 Walmart US 42,303 6 4 IBM US 37,721 ...
Rob Flaherty - Forging a truly global path
15 Feb 2013 | by Mark Banham
including Procter Gamble, Philips and technology consultancy IBM. Even before his appointment, Flaherty ...
Nice creative but will it work?
14 Feb 2013
agencies are struggling to demonstrate their accountability. A recent survey by IBM found that 40 per ...
Big Data: Moving beyond the hyperbole
13 Feb 2013 | by David Benady
in real time. IT multinationals such as IBM and Capgemini offer their own versions. Marketers ...
Retaining client loyalty
24 Jan 2013 | by Joe Lepper
.' Ketchum, which has worked for Procter Gamble, FedEx and IBM for more than 15 years, uses the Net ...
Helen Edwards: Take a chance on creativity
09 Jan 2013 | by Helen Edwards
: COMMERCIAL CREATIVITY - According to a global IBM study, the majority of chief executives believe the key ...
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