Why PRs are gatecrashing the marketing party
03 Aug 2012 | by Suzy Bashford
director-level roles at IBM and the Financial Times . 'I have the right experience at the right time; I ...
agencies are struggling to demonstrate their accountability. A recent survey by IBM found that 40 per ...
director-level roles at IBM and the Financial Times . 'I have the right experience at the right time; I ...
content? IBM's Wimbledon campaign is a very recent example of this. IBM provides live score updates and ...
, British Gas and IBM. The agency also proved it was just as adept working on boutique brands, highlighted ...
, AMD, IBM Text 100 has focused on the development of strong digital expertise over the years, hiring ...
has competed in advertising-only pitches, winning against businesses including Booz Allen, IBM, Young ...
time in the Microsoft account and the Compaq account, which was soon to be replaced by the IBM account ...
agency to win a Cannes Lion, picking up a silver for the 2009 IBM "Seer" work. The follow-up campaign ...
. Became global digital agency for Unilever, social agency of record for IBM. Won 12 creative awards ...
England and the home nations will vary as the tournament proceeds, but with IBM secured as a sponsor, some ...