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Nice creative but will it work?

agencies are struggling to demonstrate their accountability. A recent survey by IBM found that 40 per ...

Why PRs are gatecrashing the marketing party

director-level roles at IBM and the Financial Times . 'I have the right experience at the right time; I ...

Double Standards - 'Location and relevance are the key words here'

content? IBM's Wimbledon campaign is a very recent example of this. IBM provides live score updates and ...

School Reports 2012: OgilvyOne

, British Gas and IBM. The agency also proved it was just as adept working on boutique brands, highlighted ...

TEXT 100

, AMD, IBM Text 100 has focused on the development of strong digital expertise over the years, hiring ...

FLEISHMAN-HILLARD

has competed in advertising-only pitches, winning against businesses including Booz Allen, IBM, Young ...

The failed suit who became an adland institution

time in the Microsoft account and the Compaq account, which was soon to be replaced by the IBM account ...

School Reports 2011: OgilvyOne

agency to win a Cannes Lion, picking up a silver for the 2009 IBM "Seer" work. The follow-up campaign ...

School Reports 2011: EHS 4D GROUP

. Became global digital agency for Unilever, social agency of record for IBM. Won 12 creative awards ...

Will rugby score for ITV?

England and the home nations will vary as the tournament proceeds, but with IBM secured as a sponsor, some ...

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