HuffPo switches strategy to push editorial content
12 Jun 2012 | by Sarah Shearman
AOL is adopting a new strategy to promote the UK version of its news and current affairs site, The Huffington Post, in a bid to increase its audience.
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Brand builder: The Huffington Post
28 Jun 2012 | by Kim Benjamin
brand choices are brutal, but less so than offline. HuffPo needs to become one of the few - not ...
HuffPo launches UK advertising pitch
12 Apr 2012 | by Ian Darby
The Huffington Post UK, the news and current affairs website, is holding a review of its advertising account.
School Reports 2012: MBA
02 Apr 2012 | by Staff
Huffpo in the UK; eight new accounts including Rosetta Stone across Europe; Marketing Society Ecommerce ...
Speakers from Boots, HuffPo and Westfield join APA summit line-up
20 Oct 2011 | by Staff
Five keynote speakers from brands and businesses as diverse as Boots, Westfield UK, Huffington Post, Contagious Communications and Akzo Nobel have joined the line-up for the APA International Content Summit, which takes place next month.
AOL launches marketing campaign for HuffPo UK launch
06 Jul 2011 | by Sarah Shearman
AOL is backing the UK launch of The Huffington Post with a major marketing campaign that encourages commuters to blog.
Think BR: HuffPo UK marks the arrival of a 21st century media brand
06 Jul 2011 | by David McNamara
Today's launch of The Huffington Post UK could provide a stern test for some established media brands, writes David McNamara, strategy director, Jam.
AOL profits slide due to HuffPo acquisition
04 May 2011 | by Sarah Shearman
AOL's net income plummeted 86% to $4.7m (£2.8m) from $34.7m for the three months to 31 March, with profits down from $78m to $11.2m, following the acquisitions of the Huffington Post and GoViral earlier this year.
Bigger ads and a senior exit at AOL as HuffPo deal rings changes
25 Feb 2011 | by Staff
AOL's acquisition of The Huffington Post has claimed its first casualty with the announcement of AOL Media president David Eun's departure.
AOL: the strategy behind the HuffPo acquisition
16 Feb 2011 | by Adam Woods
known to be on the acquisitions trail; another arrival, the 60m Goviral, preceded 'HuffPo' through AOL ...
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