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60-second summary: last week's PR news (24 February)

Council. Red Door was drafted in to drive consumer awareness for compression hosiery retailer Daylong ...

Red Door drafted in for Daylong hosiery campaign

Daylong, the compression hosiery retailer, has brought in Red Door Communications to drive consumer...women s compression and support hosiery, while debunking common misconceptions that the products are ...

Brower bags Karen Millen

ceased trading on 30 September. Other former clients include hosiery brand Pretty Polly and Aristoc - now ...

Campaign: Ex-factory worker puts on a good performance - Consumer

Relations Timescale: January to April 2005 Budget: £1,000 After 20 years in a Leicester hosiery factory ...

Profile: Pagett tackles 'sycophants' - Alex Pagett, director of corporate affairs, Hilton Group

director of corporate affairs at Hilton Group. The confidence his hosiery signifies befits his status as ...

CAMPAIGNS: Product Launch - Tabloid rush for DuPont's Wonderbum

yarn technology. Its latest product - lycra soft - makes garments such as hosiery more comfortable to ...

Campaigns: Pretty Polly makes style statement - Consumer PR

Pretty Polly is the UK s number one hosiery brand and is probably best know for hiring famous...Pretty Polly is the UK s number one hosiery brand and is probably best know for hiring famous ...

DIARY: Pretty Polly’s PR crew is simply full of bounce

beauties jumping up and down on Space Hoppers to advertise the hosiery that stays up all day , the ...

ANALYSIS: Fashion PR - Bra brands elicit an emotional support. The battle for a share of the bra market has seen a rise in brand marketing and the use of PR to sell the benefits of cleavage, content and discretion, rather than technical aspects

hosiery technology, next spring. In a market that is slick in both retail and consumer awareness ...

Pretty Polly plans bra campaign

products giant Sara Lee. Duffy appointed TBWA to relaunch Pretty Polly hosiery in 1996, and last ...

 

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