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Helen Edwards: 'Good enough' is fine for government agency roster

sector, leading to the supply-chain debacle of the horsemeat crisis. ...

When trouble brews, marketers ignore social-media at their peril

One of the strangest aspects of the continuing horsemeat crisis has been the silence of some of the...horsemeat in the past two months - not even of the apology ad or 'farm and factory' website it announced as ...

To earn trust, brands need to stop horsing around

It's high time that serious advertisers stopped goofing about. The horsemeat and Oscar Pistorius...capital out of the horsemeat scandal. Contrast the simple confidence of the farmers ad line with the tone ...

On the Campaign couch

instance, the "DON T PANIC!" principle. Imagine a full-page ad, with headline in red. Horsemeat Crisis ...

Helen Edwards: horsemeat crisis proves marketers have lost sight of the true meaning of brand

are found to be not remotely what they say on the pack. Horsemeat is not chalk or sand; it is ...

Advertising will fail unless it is underpinned by trust

are about trust. So when Tesco or Findus sells us horsemeat dressed up as beef, or Barclays fixes ...

Take horse crisis with pinch of salt

are now held responsible for swamping our supermarkets with beefburgers packed with horsemeat ...

Findus pays price for cutting costs on PR

drug bute in beef products that contain horsemeat. While the saga has revolved around horsemeat and ...

 

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