Search results for "Horsemeat"

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Mini launches tongue-in-cheek horsemeat ad

19 Feb 2013 | by Sara Kimberley

Mini has launched a tongue-in-cheek press ad referencing the horsemeat scandal, to promote its new...light-heartedly alluding to the horsemeat scandal that has hit Europe over the past month. If you have a diary ...

Findus horsemeat crisis: the story so far

08 Feb 2013 | by Daniel Farey-Jones

lasagne was found to contain as much as 100% horsemeat, we sum up its crisis comms story so far. The ...

Horsemeat scandal damaging to trust, say majority of PR chiefs

20 Feb 2013 | by Daniel Farey-Jones

The horsemeat scandal will have a 'significantly negative' impact on trust in meat products...survey are: 1. Whose reputation has come out of the horsemeat crisis the worst? The Government ...

BK drops Irish beef supplier over horsemeat scandal

24 Jan 2013 | by John Reynolds

Burger King has been caught up in the horsemeat row, with the fast-food chain dumping thousands of...world's second-biggest burger chain. The horsemeat scandal broke last week, when Tesco and Asda ...

Iceland goes on the attack in wake of horsemeat saga

18 Feb 2013 | by Alex Brownsell

struggle to regain consumer trust in the wake of the horsemeat scandal....and have never sold 'white pack' economy products." However, the ad's claim that "no horsemeat ...

Tesco print ads apologise for horsemeat in burgers

17 Jan 2013 | by Teresa Fitzherbert

that contained horsemeat, while Morrisons has taken the opportunity to promote its 100% beef burgers....products contained horsemeat and one of which, the Tesco value burger, was 29% horsemeat. In the ad ...

Tesco tackles horsemeat scandal with website showing food suppliers

15 Feb 2013 | by Ben Bold

chain to consumers, in the wake of the ongoing horsemeat scandal....reassure consumers over the horsemeat found in its burgers, saying the supermarket would "set a new ...

Quorn claims sales lift in light of horsemeat controversy

06 Feb 2013 | by John Reynolds

January, the month which witnessed the outbreak of the horsemeat scandal that forced Tesco to withdraw...contain horsemeat DNA The contamination issue has also impacted on Burger King and Asda, and today ...

FSA tight-lipped on reassurance campaigns following horsemeat scandal

30 Jan 2013 | by Daniel Farey-Jones and Mark Banham

'horseburger' affair, as investigations continue over how horsemeat ended up in beefburgers on sale in...told PRWeek the process of establishing how horsemeat had entered beef burgers has taken longer than ...

Iceland comms chief stands by CEO's horsemeat criticism

18 Feb 2013 | by John Owens

media on the horsemeat issue, firing in the direction of local government, because he was 'angry' at the...in this issue. Horsemeat was originally discovered in beefburgers sold by Tesco and Iceland by ...

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