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Pass the sustainability baton and rebrand it 'sexy'

in the hopes of somehow changing consumer behaviours. They want to "communicate sustainability" but therein ...

Paul Smith, James Dyson and Jonathan Warburton: what inspires Britain's eponymous entrepreneurs

, especially now. What you hope is that the younger generation will see what's happened and might still ...

ASOS, British Gas and O2 lead Marketing Society Awards 2013 nominations

for the Paralympics Samsung - Samsung hope relay campaign Global Marketing Unilever - Inspiration ...

Brands on alert: six things you need to know about draconian new EU data rules

are also nurturing a quiet hope that sense will prevail. With a vote on the draft due at the end of April, there is hope that the proposals, even if they make it onto statute books, will be modified to reflect business ...

Clearcast turns down SodaStream ad appeal

Clearcast upheld its original ban, claiming the ad (above) "could be seen as telling people not to go to supermarkets and buy soft drinks, instead help to save the environment by buying a SodaStream". Fiona Hope, SodaStream managing director, said she was "extremely concerned" about the final decision ...

Kimberly-Clark launches cold and flu season campaign for Kleenex range

becoming sore and red. Through our investment in the category this winter, we hope to grow the added ...

Arif Durrani: Embracing digital as standard

the infrastructure, the technology and the talent. Let s all hope growth can follow. Full details of the IAB ...

Minister praises industry crackdown on childhood sexualisation

minister, it s a priority issue for me and it will I hope continue to be a priority issue ...

Is Zenith report too gloomy?

Many in the media marketplace hoped for - nay, confidently expected - a rather decent end to 2012. The reckoning was that a good fourth quarter would be the industry's inevitable reward for having seen out a rather disappointing summer. It's hard to recall now - but there was much optimism in evidence ...

VIDEO: What Marketing's Nxt Gen 2012 could do for your career

Those hoping to be named one of Marketing's Nxt Gen 2012, run in association with Engine, have

 

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