Rethinking the recommendation economy
18 Nov 2011 | by David Benady
Spencer-Holmes. 'I'm not sure Facebook lends itself to being a last click-to-book channel. We hope ...
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Stelios in car share venture
12 Dec 2011 | by John Reynolds
to launch a new car-sharing initiative, which he hopes will tap into consumers' environmental concerns
Brand of the Year 2011 shortlist
09 Nov 2011 | by Staff
: 'To fly. To serve.' The brand will hope the engaging executions can help renew its position as one ...
Ryanair releases sexy annual calendar... again
03 Nov 2011 | by Loulla-Mae Eleftheriou-Smith
. Ryanair hopes to raise up to 100,000 for the charity by releasing the 2012 calendar, which hosts pictures ...
Turkey of the Week - Leg/Eurostar's 2012 Olympics
13 Oct 2011
winter, so let's hope other Olympics sponsors can do better." ...
BA aims to inspire consumers with 'mission' ad
21 Sep 2011 | by Loulla-Mae Eleftheriou-Smith
British Airways has unveiled the ad it hopes will put "a stake in the ground" for its brand
National Express shifts focus to CRM
15 Sep 2011 | by Loulla-Mae Eleftheriou-Smith
Holdsworth, head of marketing for National Express, said the brand hopes to "successfully engage" with its ...
DCMS part-funds £10m domestic tourism campaign
13 Sep 2011 | by Loulla-Mae Eleftheriou-Smith
route and the Cultural Olympiad. DCMS hopes to maximise the economic legacy of the London 2012 ...
All about ... London Underground contract
08 Sep 2011 | by Alasdair Reid
its digital display infrastructure as quickly as it had hoped. Revenues didn't flow as expected ...
Bubear pilots Virgin Atlantic on to a global stage
08 Sep 2011 | by John Tylee
30 million global marketing spend that Bubear hopes to maintain for the foreseeable future ...
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