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CLIENT OF THE WEEK: Altering the Aer Lingus image - Mairi Clark asks why the airline’s marketing chief picked Shane MacGowan

05 Dec 1997 | by MAIRI CLARK

in the airline business, Bonworth says. I hope it will be a campaign that people will feel proud ...

Millennium bids probed by MPs

04 Dec 1997 | by Our Parliamentary Correspondent

Millennium Experience Company, said: I hope soon after Christmas we shall be in a position to reveal ...

Leo Burnett secures Norwegian Tourist Board account

14 Nov 1997 | by KAREN YATES

The Norwegian Tourist Board has appointed Leo Burnett to help increase the numbers of tourists visiting its shores from the UK. The UK and Germany are Norway s two biggest sources of visitors, and the tourist board hopes to build on earlier successes by emphasising the friendliness of the people, as well ...

C4 poised to test interactive medium

07 Nov 1997 | by ELEANOR TRICKETT

and Railtrack hope the medium, which will roll out across the country, will ultimately function ...

MEDIA CHOICE: CNN AIRPORT NETWORK

06 Nov 1997 | by JOHN ELLERY, Managing director Poster P

Business travel is not exciting and it s not glamorous. Imagine a tricky day in Frankfurt, having got up at 5am to fly out. The day s over but you have to commute 900 miles back home. You jump into a taxi to Frankfurt Airport Terminal 2, walk to the BA gate and hope there is something ...

Rival scheme takes on Air Miles

30 Oct 1997 | by PATRICK BARRETT

; the second, the development of their own loyalty currency which they hope will have more appeal than Air ...

The Travel Channel to boost image with help from McCanns

10 Oct 1997 | by JOHN TYLEE

The Travel Channel, the Landmark-owned cable TV station, has picked McCann-Erickson to boost its profile with cable operators and potential viewers. The initial appointment is for a two-month strategic project, although the station s executives said this week they were hopeful it would evolve ...

ADVERTISING & PROMOTION: Omnicom takes over N&S

09 Oct 1997 | by JIM CURTIS

corporate identity, and plans to merge the agency with Interbrand in the UK to create what it hopes...The Omnicom Group has acquired UK design group Newell and Sorrell, creator of British Airways new corporate identity, and plans to merge the agency with Interbrand in the UK to create what it hopes will become a world-leading brand consultancy. The new company, which will be called ...

MEDIA CHOICE: TRANSPORT

02 Oct 1997 | by MIKE GORMAN, Media director Saatchi &am

. An interesting first is the use of 3-D on the sides of London Buses. My initial thought was, Oh God, I hope ...

CAMPAIGN REPORT: EUROPEAN MEDIA - How to become a Euro media brand/Websites, conferences, supplements - brand extensions are set to become big business. Andy Fry focuses on the approaches of seven of Europe’s key international players

26 Sep 1997 | by ANDY FRY

and the plan is to extend the service to car hire and hotel bookings. Green is also hoping video ... tabloid redesign, but Green is hoping to attract 2,000 subscribers by next spring. He is targeting ...

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