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VisitScotland looks to stars for £140m Disney boost

02 Mar 2012 | by Loulla-Mae Eleftheriou-Smith

featuring Billy Connolly, Emma Thompson and Robbie Coltrane, which it hopes will bring £140m of economic...cinema-goers into visitors to Scotland. VisitScotland hopes to bring a return on investment of around ...

The seven sins of content marketing

22 Feb 2012 | by David Benady

If a brand is in a low-interest sector, it can scarcely hope to follow Nike, BMW or Burberry ...

Victoria Beckham champions 'Great' Britain fashion push

20 Feb 2012 | by Matthew Chapman

for the Department of Culture, Media, Sport and the Olympics, is hoping the campaign will boost visitor numbers by 4 ...

Branson seeks to block BMI takeover by IAG

17 Feb 2012 | by Loulla-Mae Eleftheriou-Smith

for the international airline. Virgin Atlantic was bidding against IAG at the time, hoping to buy BMI itself. Virgin ...

VisitBritain embarks on global campaign to attract tourists beyond the Olympics

16 Feb 2012 | by Loulla-Mae Eleftheriou-Smith

.' Speaking to Marketing, Hunt said he hoped the 25m 'Great' initiative , which will run in 14 cities ... country 'of the moment'. Dawe remains hopeful, however. 'If we can prove the campaign is working - we ...

VisitBritain and DCMS in £25m global tourism push

09 Feb 2012 | by Loulla-Mae Eleftheriou-Smith

The drive is part of DCMS's 'Great' campaign, which aims to drive 4.6 million extra visitors to Britain over that period, which the Government hopes will create an additional 2.3bn in visitor spend. VisitBritain and DCMS have partnered with MediaCom to create the global TV, outdoor and digital campaign, which ...

What do you do when the prime minister comes knocking?

02 Feb 2012 | by David Benady

would hope marketers want to work in organisations that are on the side of the consumer and are doing ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

02 Feb 2012 | by Staff

TBG Digital has secured nine nominations, including for the FMCG vertical, Best Use of Social Media, and Agency of the Year, in which it is up against AKQA and LBi. Meanwhile, AQKA and Adam Eve have received seven nods each. AKQA will be hoping to pick up awards for Best Use of Mobile and Best ...

Q&A: Thomas Cook's Michael Johnson on brand strategy, life after the Redknapps, online challenges and that TUI campaign

26 Jan 2012 | by Loulla-Mae Eleftheriou-Smith

't do anything about the corporate group finances and we hope that's being taken care of by the guys ...

Pitch update

12 Jan 2012

, is defending the account as Manning Gottlieb OMD, Walker Media, Maxus, MediaCom and MEC all hope their tea ...

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