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Counting down 2012's finest Marketing Moments

s hoping 2013 will deliver just as many magic moments! ...

Boots' Elizabeth Fagan on juggling a change in creative strategy for Christmas

the country's embattled retailers were offered a glimmer of hope with the surprising news that consumer ... -hit consumer, Fagan will hope that she can contribute to the latest positive chapter in the company's story ...

Marketing Moments 2012: Marks & Spencer scores Christmas gold

, marketers are at risk of missing the bigger picture. Staying in touch with the wider world and the hopes ...

Think BR: Samsung and shopper numbers

With Christmas Day just a few weeks away, retailers will be hoping that the weather does not have a...will be hoping that the weather does not have any further detrimental impact on shopper numbers. This year ...

Most read stories in advertising, marketing, media and PR (11 - 17 Nov 2012)

will be unveiling a slinky new on-screen identity (Marketing, 16 November), Tumblr, which hopes to entice a few UK ...

Peugeot, Honda and Selfridges back Children in Need

until midnight on Thursday 22 November with Honda hoping tens of thousands of pounds will be raised ...

Asda goes for Christmas realism with stressed mum ad

The campaign includes a 60-second TV spot that shows a mum experiencing the challenges in staging the event, from struggling to get the Christmas tree in the car, to untangling the knot of Christmas tree lights. Asda claims the campaign represents its first Christmas brand advertising campaign and hopes ...

Debenhams to launch first Christmas TV campaign in six years

and hopes to create up to 1,700 jobs in the process. Michael Sharp, chief executive at Debenhams, added ...

Vodafone plots leasing service to target tech-hungry shoppers

The brand hopes to attract shoppers who want to have the latest handsets, but are reluctant to sign up to 18-month or two-year contracts. Recent research by Carphone Warehouse showed that about 60% of smartphone owners have bought a new handset in the past 12 months, in comparison with just 25 ...

Video: Ikea's Peter Wright on its upcoming music video style ads

hoping to break into the marketing industry. Click here to read the full interview with Peter Wright ...

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