to remove filtersThe Work: Private View
05 Dec 2008
with some relief from overt seasonal shenanigans. I suppose Waterstone's (3) is hoping to sell a few more ...
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HMV to roll out reward card
09 Dec 2008 | by Miranda Fitzgerald
LONDON - Home-entertainment retailer HMV hopes to drive customer loyalty with the launch of a
The Work: Private view
28 Nov 2008
it for me, but I hope for their sake that it does it for others. Boots (1) "Secret Santa" is next. It ... to make you smile. (More of those, please.) Let's hope it does it for the high street this Christmas ... harder for this brief is some good old-fashioned DRTV. I hope this stuff works for World Vision (2 ...
The World: Chicago - Subway unveils tie-up with Olympic swimmer Phelps
28 Nov 2008
Phelps has been in serious demand since winning a record-breaking eight gold medals at the summer Olympics in Beijing, and has already been aligned with brands such as Kellogg's Corn Flakes, Visa and Speedo. Subway hopes to use its deal with Phelps to help promote its "healthy fresh" positioning ...
The Marketing Profile: Matt Webb of Hamleys
25 Nov 2008 | by Miranda Fitzgerald
, for which a Hamleys theme tune is being composed. Webb hopes this will become a major draw for tourists ... of 1971 - and, it is hoped, won't make Webb want to cry. ...
Can brand invention lead to a profit?
21 Nov 2008 | by Matt Williams
million per year in retail sales within three years, while it hopes Pick Me will eventually bring in about ...
Des O'Connor recruited for Tesco Christmas ad
14 Nov 2008 | by Kate Nettleton
great fun, so I hope it puts a smile on people's faces. "I'm delighted to be doing this exclusive deal ...
The Week: i-Q - Web chat about ... CHI's Christmas ad for Argos
14 Nov 2008
thrust at you. Or go to a shop, touch the product, get it wrapped, pay, go. You'd hope someone ...
Co-op launches Fairtrade shopping bag
13 Nov 2008 | by Miranda Fitzgerald
The hot-pink cotton holdall, will be available in store from Monday 17 November. All profits will be donated to The Wings of Hope charity, which provides free education for poor and orphaned children in India or Malawi. On the same day the Co-operative will launch its Christmas TV ad campaign, for which ...
Opinion: Perspective - M&S budget cuts overshadow effectiveness story
07 Nov 2008
of clients at the Effectiveness Awards night on Monday, but let's hope marketers can find time to read about ...
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