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BRAND HEALTH CHECK: Harrods - How can Harrods ride out the fall in tourism?

20 Dec 2001 | by SUZY BASHFORD

festive. Or so Mohamed Al Fayed, owner and chairman of the exclusive department store, will be hoping ...

Cheetham Bell lands Matalan brand task

14 Dec 2001 | by JOHN TYLEE

." Matalan, which is based in Skelmersdale, near Manchester, hopes Cheetham Bell can increase business ...

Consignia to slash 30,000 jobs

12 Dec 2001 | by Jennifer Whitehead,

It is making the job cuts as part of a 1bn cost-reduction drive, in an attempt to return Consignia to profitability. Union leaders are already threatening to fight the cuts by striking, while senior managers hope that natural wastage will avoid the need for compulsory redundancies ...

Royal Mail launches viral marketing game

28 Nov 2001 | by Claire Billings,

EasyWeigh direct marketing campaign launched last year. Royal Mail hopes to be able to pinpoint ...

Beeb.com appoints Profero

12 Nov 2001 | by Sylvia Westall,

Profero will handle the media and creative on the account and will be working with relationship marketing agency Carlson, which is developing the offline work. The new "Robbie the Reindeer" campaign was launched on the site today and includes a downloadable desktop animation. Beeb.com hopes ...

RADIO - THE CREATIVE GENE: Emma Hall asks adland's radio supremos how to tune in to the medium and get the very best from it

09 Nov 2001 | by EMMA HALL

There are several species of good radio ads, but most creatives are too busy chasing television briefs to pay any attention to them. Andrew Ingram, the account planning director at the Radio Advertising Bureau, hopes to remedy the creative community's indifference to radio with a new book of "top ...

THE DAY WE DID OUR FIRST AD: An agency's first ad is not always a barometer of its eventual success, but it is always a landmark in its life. Emma Hall reports

02 Nov 2001 | by EMMA HALL

in the hope that the latest industry darlings will fall flat on their faces. More generous souls allow a ...

CHI creates Carphone Warehouse campaign

26 Oct 2001 | by MATTHEW COWEN

the networks and couldn't have been bought cheaper. The voiceover concludes "let's hope one day all ...

ANALYSIS: Making the case for creativity - D&AD hopes to prove that creativity can give businesses

18 Oct 2001 | by SUZY BASHFORD

British Design 220,000. With the launch coming in the midst of the dotcom boom, britart.com had to find a way to stand out from the crowd and be seen as credible by the art world. Mother took an irreverent approach, sticking flyposters with the words 'art you can buy', on everyday objects...

MEDIA: MVC agrees sponsorship deal with VH1

11 Oct 2001 | by TANIA MASON

MVC hopes the package, VH1's largest promotional deal ever, will enable it to reach music fans through brands that complement the retailer's offering. The deal, which begins on October 15, was brokered by Viacom Brand Solutions together with Illumination ...

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