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Ads have positive effect on Gap

LONDON (Brand Republic) – New advertising for clothes retailer Gap is pulling more people into its stores and having a positive effect on sales, according to the company. The news is a glimmer of hope for Gap, which is struggling to meet its profit expectations and warned of further threats to earnings ...

Menzies sues WH Smith over pressurising publishers

. He added he hoped the dispute with Bauer would be settled shortly. WH Smith refused to comment ...

Internet raises awareness of No Buying Day

, who also founded the Vancouver-based magazine Adbusters, hoped to reach consumers by advertising ...

Profits slump at Sainsbury’s as Homebase sell-off is set

to 14 October, but has said it is hoping to be free of its Homebase DIY division by Christmas...LONDON (Brand Republic) – UK supermarket Sainsbury’s has reported a 17% slump in profits for the first six months of the year to 14 October, but has said it is hoping to be free of its Homebase DIY division by Christmas The sell-off will enable it to focus entirely on its food business as it continues ...

Easier and uTravel shut down

ongoing business, it would remain as a shell company listed on the stock market, in the hope of finding a ...

Petspyjamas.com closes

shop is now closed but we hope you enjoy the rest of the Pets Pyjamas site.” Launched in October 1999, it appointed Saatchi 15m pan-European advertising account. PetsPyjamas.com was hoping to grab a share ...

Gap to use Badly Drawn Boy in holiday campaign

Boy, whose real name is Damon Gough, is currently touring the US. It is hoped that the deal with Gap ...

BMW swaps consumer for B2B website

will be transferred to BMW dealers in a move the company hopes will cut some costs and provide a better service. www ...

PUBLIC RELATIONS: Controlling a crisis - When disaster strikes, preparation can help a company's reputation, writes Jane Simms

contingency, thus creating an unwieldy procedure. 2. Delay. 3. Say No comment . 4. Hope ...

Clinton Cards explores in-store postal service

Clinton Cards is believed to be looking at installing postboxes in some of its retail outlets, as part of a strategy to create a one-stop gift and postal shop for its customers. The greeting cards retailer, which has around 700 stores in the UK, is hoping to steal a march on high street competitors ...

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