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NEW MEDIA: Air Miles opens new unit with a one-to-one aim

19 Dec 1998 | by DANNY ROGERS

, enabling it to create personalised internet marketing initiatives. It hopes to e-mail consumers ... , they can not yet book online. An Air Miles spokeswoman said it hopes to achieve this late next year ...

CAMPAIGN DIRECT: SHOPPING WITH CAMPAIGN - GO

18 Dec 1998 | by KAREN YATES

, EasyJet was pricier than I d hoped and the timings weren t right, so I decided to check out Go. I knew ...

NEW MEDIA CHOICE: CARPHONE WAREHOUSE

17 Dec 1998 | by ANNA RUSSELL, Editorial Director, NMTV

I ve never been to a Carphone Warehouse and I certainly hope I never do, not least because I m...I ve never been to a Carphone Warehouse and I certainly hope I never do, not least because I m sure they must be stuffed to the gills with overly helpful sales assistants eager to share their unnatural level of knowledge about tariffs and the like. A trip to its web site seems a far better ...

Star Trek film link to Tesco PC enterprise

03 Dec 1998 | by IAN DARBY

for players. Siemens hopes that the movie tie-in and games package will attract families and first ...

Eurotunnel pins hopes on retail

26 Nov 1998 | by DANNY ROGERS

Eurotunnel is close to signing a deal with a major retail operator as it searches for a way to minimise revenue losses from the abolition of duty-free shopping next summer.

Somerfield set for Elf openings

26 Nov 1998 | by IAN DARBY

Shop, is unaffected by the deal and will continue at 80 smaller sites. Elf hopes ...

HOTLINE

20 Nov 1998 | by CLAIRE BEALE

. Volkswagen is hoping to offer an antidote to road rage with a new campaign for the Polo which uses bubble ...

MGM triumphs over Carat in FCUK pitch for #2m media task

13 Nov 1998 | by ELEANOR TRICKETT

approach, and we hope they find it. ...

Rainey Kelly to join battle with TBWA for Virgin Direct’s #15m

13 Nov 1998 | by CLAIRE BEALE

covering Virgin Direct s PEPs, life insurance and pensions. Virgin Direct is hoping to be seen ...

NEW MEDIA: Body Shop eyes web for revival

12 Nov 1998 | by BINNUR BEYAZTAS

The Body Shop is relaunching its web site early next year to make it more interactive and more closely integrated with other marketing initiatives. The ailing retailer has shortlisted three unnamed new-media agencies to undertake the project, which it hopes to be completed by March 1999 ...

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