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Hunter takes control of British weather in global Facebook campaign

, we re hoping that our fans across the world embrace this campaign and get creative with their entries ...

Gocompare.com "Hawking" by Dare

Hawking said: "I confess I am a fan of the Gocompare.com adverts, but I am also an opera fan, so I was delighted to be given the opportunity to help save the nation and silence Gio. I hope the public find it as funny as I did." ...

Boots' Elizabeth Fagan on juggling a change in creative strategy for Christmas

the country's embattled retailers were offered a glimmer of hope with the surprising news that consumer ... -hit consumer, Fagan will hope that she can contribute to the latest positive chapter in the company's story ...

Most read stories in advertising, marketing, media and PR (11 - 17 Nov 2012)

will be unveiling a slinky new on-screen identity (Marketing, 16 November), Tumblr, which hopes to entice a few UK ...

Asda goes for Christmas realism with stressed mum ad

The campaign includes a 60-second TV spot that shows a mum experiencing the challenges in staging the event, from struggling to get the Christmas tree in the car, to untangling the knot of Christmas tree lights. Asda claims the campaign represents its first Christmas brand advertising campaign and hopes ...

Welsh egg choir extols benefits of mySupermarket

audience, in a witty, charming and memorable way." The brand hopes the increasing investment ...

CREATIVE STRATEGY: eBay reminds us there can be winners in a recession

you want without forking out money you don t have. Even so, let s hope the recession ...

Matalan ties with ITV and Bauer in strategy shift

" that it hopes will drive deeper understanding of the brand among consumers.

Queen's Jubilee extravaganza provides national lift

With a predicted 823m of Jubilee-related spend up for grabs*, a host of brands sought to cash in and retailers in particular hoped the nation would catch a big dose of feelgood for the four-day weekend ... and Sunday, as well as the Thames Pageant . Brands of hope, and glory? But whichever supermarket sold ...

Morrisons serves up Euro 2012 summer campaign

Morrisons is hoping to cash in on Euro 2012 fever with a TV campaign that promotes food to eat

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