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OFT cracks down on 'deceptive' promotional blogging

13 Dec 2010 | by Ed Owen

transparency moving forward with set rules so that consumers can make informed decisions. We do hope this means ...

Wrigley to launch three new variants in 2011

10 Dec 2010 | by John Reynolds

will be supported by sampling, point-of-sale activity and PR activity. Wrigley hopes that the launch will help lift ...

Coca-Cola offers 'Bogof' as part of responsible drinking campaign

01 Dec 2010 | by Sarah Shearman

free drinks in 8,000 venues as part of its campaign last year and is hoping to eclipse that figure ...

Retail sales jump in the run-up to Christmas

26 Nov 2010 | by Ed Owen

The CBI reported that the volume of trade increased in November, with 55% of retailers showing growth, while 13% showed decline. Ian McCafferty, CBI chief economic adviser, said: "High street sales growth held up well in November, and retailers are hopeful that the run-up to Christmas will be just ...

Pick & Turkey league (19 Nov 2010)

22 Nov 2010

sentence together? Let s hope Nintendo gets the kicking it deserves this Christmas from Microsoft and Sony ...

Lactalis makes bid for Yoplait

18 Nov 2010 | by John Reynolds

Lactalis has launched a 1.3bn takeover bid for the company in the hope of creating a new French food giant. Should the deal be successful it would prize Yoplait, which had global sales of around 4.5bn in 2009, out of the hands of foreign predators, including Nestl , PepsiCo and General Mills ...

Coca-Cola announces sponsorship of London 2012 Paralympic Games

12 Nov 2010 | by Loulla-Mae Eleftheriou-Smith

The company is an official sponsor of the London Olympics and is extending its brand sponsorship to the Paralympics, to "help promote sport for all" in the run-up to the games. Coca-Cola hopes to get more young people active and involved in sport, regardless of their physical ability, through their sponsorship ...

Powerade Zero in Virgin Active tie-in

10 Nov 2010 | by Ed Owen

Four Virgin Active and Powerade Zero co-branded classes roll out across Virgin Active's 71 UK health clubs from today (10 November). One of the classes 'Heptathlon', was designed by London 2012 Olympic Games gold medal hope Ennis, and pledges to give the participant a "total body workout in under 20 ...

Young entrepreneurs invent flavour-changing gum

25 Oct 2010 | by John Reynolds

that chewing gum has been made on a small scale by members of the public and by hand. They now hope ...

Clipper Teas prepares for Daybreak animation-led campaign

20 Oct 2010 | by Arif Durrani

' audience which we hope will tap into an additional 200,000 households." ...

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