McDonald’s in web venture
16 Dec 1999 | by BEN ROSIER
performances relating to their history and their hopes for the future. Performances, which ...
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THE HIGHS AND LOWS OF 1999: Caroline Marshall surveys the year in which merger followed merger, Guinness ’surfer’ made a splash, a yellow furry animal revitalised Levi’s and the ad industry mourned the death of David Ogilvy
17 Dec 1999 | by CAROLINE MARSHALL
not revealed as a joke but we live in hope ... FCA! s mysterious spot for Action 2000 starring the man ...
Stop Press
16 Dec 1999 | by ANNE-MARIE CRAWFORD
350,000 customers through Claydon Heeley International. PlayStation hopes to preserve its customer ...
John Ayling to relaunch Campari with media blitz
13 Dec 1999 | by LEXIE GODDARD
First Drinks Brands is preparing to relaunch Campari with an innovative media blitz through John Ayling challenging objectives in the hope of getting the Italian aperitif noticed next year. Kurk will run the business along with group manager Richard Kok and media executive Cordelia Muir ...
CLOSE-UP: CLIENT OF THE WEEK - Menezes refreshes UDV brand/UDV’s global director can’t stop talking about Johnnie Walker, Jenny Watts writes
26 Nov 1999 | by JENNY WATTS
with pounds 100 million. With this campaign, we hope to build an emotional bond with the consumer ...
PRIVATE VIEW
26 Nov 1999 | by PETER SOUTER
good idea? Virgin tends to arrive late in the market hoping to mop up the dissatisfied ...
DIRECT: Shelter to boost millennium fundraising with three million household door-drop
25 Nov 1999 | by ALEXANDRA JARDINE
poster, with case studies on the reverse. Shelter hopes consumers will show their support ...
Briefs
25 Nov 1999 | by ALEXANDRA JARDINE
in the promotion. For each product bought from the range, Tomy will donate money to the cause. It hopes to reach ...
PUBLIC RELATIONS: Centralise PR for a cohesive brand - Holly Acland discovers how three companies handle their global brand management
25 Nov 1999 | by HOLLY ACLAND
America markets. Much like other global corporations, BA hopes that by consolidating its PR ...
CLOSE-UP: PEOPLE’S JURY - Wright nets Nescafe top prize. McCann’s ad pips Tesco to head this month’s league, Francesca Newland writes
19 Nov 1999 | by FRANCESCA NEWLAND
cent saying the ads wouldn t affect their decision. Let s hope they underestimate the subliminal ...
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