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ADVERTISING & PROMOTION: Lookalike ads get a kicking

. Both rulings underline the hostile environment for advertisers hoping to sneak a public figure ...

NEWS: Brewer pushes lager with kosher blessing

A German brewery has started selling what it claims is Europe s first kosher Pilsner lager aimed at the Jewish community. The Herrenhauser Brauerei has just been awarded a certificate by the Federation of Synagogues in London for its lager, Kosher Pilsner. The German firm hopes to attract ...

NEWS: BRIEFS

dolls are topping wish-lists this year, with younger girls hoping for Barbie, while action adventure ...

INTERNATIONAL: THE WORLD’S TOP CLIENTS; Losers’ advertising strategy wins for Solo

thought our only hope to make the brand stand out was to tell the truth. Market share is now up to 10 ...

PUBLIC RELATIONS: Taking pride of place

(EMA), has been set up in the hope of lending respectability to the product placement sector ...

NEWS: Whitbread exports English pub

it hopes to start exporting the pubs. The opportunity and potential for English pubs is huge. We ...

NEWS: Walkers unveils lower fat crisp

to create crisps with 25% lower fat, which Walkers hopes will convince consumers that they do no have ...

MARKETING MIX: Persuaders persuaded

to make it a great trip. I hope that now Branson has got involved, things will change. ...

THIS WEEK: McCain chips in to Lottery tie-up

Camelot has announced its first promotional tie-up with a branded manufacturer, four months after admitting difficulties with signing companies up. The lottery company said that despite initially hoping for up to ten branded partners, it is in discussions with only two firms. McCain ...

THIS WEEK: Co-op polices drink labels’

The Co-op is extending its ethical retailing campaign into alcoholic drinks. The retailer hopes to change the way drinks makers label their products with a new campaign warning customers ... advice and guides to daily drink limits. The company says it hopes the initiative will cause a ...

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