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Opinion: The Marketing Society Forum

21 Apr 2010 | by Staff

that the high street can eat brands for breakfast. I hope that Cadbury has done its due diligence before ...

Alan Mitchell on Branding: Look behind the message

31 Mar 2010 | by Alan Mitchell

part of them. The belief, or hope, that brands are the conversation, or can or should control it ...

Find a healthy balance

30 Mar 2010 | by Gemma Charles

, hopes food and drink businesses are not deterred from sticking their heads above the parapet ...

Digital & Direct: Digital choice - Cadbury Creme Egg

17 Mar 2009 | by Vincent Haywood, Head of digital, the7stars

, but as a big fan of the gooey little ones, I'm hoping for something suitably messy. Agency: CMW. ...

Mitchells & Butlers plans to open chain of 'quick change' concept bars

02 Dec 2008 | by Joe Thomas

The pub trade has struggled in recent years, with figures from the British Beer and Pub Association showing that 36 pubs in the UK close every week. M B hopes to counter the trend with bars whose name, fascia and interior can be adapted to reflect fashion. Although the bars will form part of a ...

Co-op launches Fairtrade shopping bag

13 Nov 2008 | by Miranda Fitzgerald

The hot-pink cotton holdall, will be available in store from Monday 17 November. All profits will be donated to The Wings of Hope charity, which provides free education for poor and orphaned children in India or Malawi. On the same day the Co-operative will launch its Christmas TV ad campaign, for which ...

Coronation Street to link with five British brands to celebrate 50th

04 Nov 2008 | by Ed Kemp

the year. ITV has drawn up a list of brands and hopes to secure most of the deals by January. Last month ...

Broadcasters offer advertisers tailored incentives

07 Oct 2008 | by Alison Donnelly

by their sheer scale, and we hope to bring more to the medium.' Agencies and rival broadcasters have been quick ...

Pizza Hut name switch lambasted as 'puerile'

07 Oct 2008 | by Gemma Charles

Parish I imagine Pizza Hut hopes to gain publicity, then bring the name back 'by popular demand'. Matt ...

The Week in marketing: 7 October 2008

07 Oct 2008 | by Staff

up to 32m vaccines. Nintendo's next DS Nintendo hopes to take on Apple with an update of its ... responded that the report was 'not saying anything new'. KoS in outdoor push King of Shaves is hoping ... Next is hoping to take a share of the teen clothes market following its 14m purchase of youth fashion ...

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